It's a challenge to secure people's attention these days. When they're not experimenting with the latest digital detox, every device they have is pinging, ringing or talking back to them. What's more, journalists, editors, and producers are more overwhelmed than ever with lukewarm press releases and their own demanding editorial calendars.
But as people become more selective about the quantity and quality of media that they take in, I continue to get results for my clients by developing proactive communication strategies, personalizing every pitch, being kind, and building relationships bit by bit.
More importantly, I believe in using communication skills as a mechanism to drive social change. As a first generation Taiwanese-Black American woman who grew up in a predominantly White town, I know how it feels to be underrepresented (or completely invisible) in the media. And, given the breadth and depth of my experience, I also know the power that the media has to amplify voices and stories like mine.
When we use the media and our voices as allies, we can shift our cultural narrative from negativity and division to one of inclusion, acceptance, and positive change.
Every story can make a difference. And I would love to tell yours.
MEET CHER
CLIENT FEATURES
WE GIVE BACK.
We routinely donate a small amount for every interview we book, every feature we land, and every referral we receive.
We choose nonprofits based on their alignment with our mission for press freedom, diversity in the media, and creative activism.
Past organizations have included:
- Room to Read
- FEMScholar
- The Trevor Project
- The National Association of Black Journalists'
- Slant'd
- Stop AAPI Hate
Ida B. Wells Society for Investigative Reporting
Thank you for offering our clients a platform to be visible and for helping us make the world a more inclusive and empathetic place.
